Chapter 10 Flashcards Example for Free (#10)

Chapter 10 T/F Discussion boards are an earlier form of social networks. T/F Ryze was the first social network. T/F Orkut is the leading social network in Brazil. T/F Social networks blur the line between business and personal life. T/F A white label social network can also be called a corporate social network. T/F It is considered a best practice for companies to set up a profile on Facebook. T/F Large social networks are being threatened by niche social networks that cater to specific interests An online service where members can establish relationships Which social network made the mistake of alienating its early adopters by deleting suspicious accounts? Why is the Coca-Cola Facebook page different from other brand pages? The company shares the page administration with fans. What social network did not succeed in the U.S. but has been successful in other countries? Which of the following statements is false? People on social networks seek out brand relationships. Why are social networks so useful for businesses that sell to consumers? They are a great way to find and reach potential customers. According to the text, which is not considered a mistake on a LinkedIn profile? Completing a profile with as much detail as possible. One advantage of a white label social network is that It can be customized to suit the needs of a particular audience. What is the appeal of a private social network for a nonprofit? It provides a means for them to organize a cause without the distractions of a general social network. Why should firms consider investing in a presence on larger social networks? They set social media trends and have the largest audiences. What did Quantivo learn about targeting groups on LinkedIn? A group’s activity level is more important than its size. How does brand intelligence relate to social networks? It is a way to assess a company’s transparency online. Explain why marketers looking to reach a global audience must consider social networks beyond Facebook. Different social networks are popular in different countries, and a marketer needs to be aware of this when looking to reach and connect with specific international audiences. building relationships using discussion boards to converse about topics of shared interest An online meeting place for consumers and influencers to: to create, share and interact with content. Gangs 2 marketing ch. 15 yipyip HEP 3000 chapter 11 MGT exam 3 Marketing Chapter 7 quiz ch 8-9 Fountain Intro to Drugs and Behavior, Chapter 11: Caffeine (Practice questions) Marketing Test 2 company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy We will write a custom sample essay on

Michaels Stress Case Study Example | Topics and Well Written Essays - 1000 words

Michaels Stress - Case Study Example Michael would like to change his job responsibilities to be more adaptive to a broader visitation schedule, however the financial worries associated with his move seems to conflict with his ethical and emotional stability, thus creating anxiety and physical health problems. This scenario is causing conflict so intense that it is physically impacting Michael’s long-term health prospects. Additionally, workplace concerns over potentially losing his job further complicates his ability to approach the situation as it would lead to financial ruin and homelessness associated with unemployment. He worries, essentially, that he would be short-listed as a potential layoff candidate if he were to ask his superiors to adjust his schedule. Question 2 Fortunately, Michael is fully functional and there is no evidence that his own self-concept or self-esteem has been impacted negatively. It is mostly the anxiety caused by a variety of family-related and workplace-related situations that are causing his frustration and internal conflict. Anxiety is not necessarily a product of self-esteem problems, but is an outcome of externalized stressors that are creating the scenario where Michael must choose between two consequences, both of which maintain negative consequences if he approaches them in the pursuit of improving his family lifestyle. Michael seems to be withdrawing from his problems by avoiding managing them, such as asking his superiors for a more flexible schedule. There is no evidence that his self-concept has been affected negatively, only that Michael seems to have a lower locus of control, meaning that he believes external scenarios are directly responsible for his problems. Otherwise, Michael does not seem to manifest long-term self-esteem problems. Question 3 Adjustment is defined as â€Å"any effort to cope with stress, whether successful or not† (Morris & Maisto, 2005, p.452). Michael, as a fully functional person, is weighing the demands of his ext ernal environment against his desire for more realistic possibilities related to his career and his family life. He seems to understand, fully, the burdens that the external environment places on his life and feels trapped by circumstance with his externalized locus of control beliefs. His recent life changes have left him unable to adjust successfully, however he is at least not manifesting more complicated emotional or cognitive problems such as avoidance or concentrated withdrawal. He is clearly feeling pressured by what is occurring in his work life and family life and is doing the best he can to maintain a positive outlook despite the consequences of approaching the situation with direct confrontation. In Michael’s case, personal growth can be achieved, since he really is affected by circumstances out of his control, through exercise, meditation, and practical physician visits or counseling sessions. Question 4 Michael, again, shows all of the traditional signs of a full y functional person and does not seem to be manifesting any of the traditional defense mechanisms commonly found in such scenarios. He recognizes the source, effectively, of his problems and considers their impact if he were to confront them head-on. For example, he is not projecting his anger, denying the existence of the problem, or displacing his feelings by shifting his aggressions onto another person or object, as described by Freudian beliefs related to defense mechanisms. Instead, Michael is simply allowing his externalized stressors to create physical symptoms that could be controlled with active counseling and a trained person to help him work through his difficult

Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Rhetorical analysis - Essay Example The author of the tube effectively uses pathos and logos to convince students that they should stop drinking bottled water because it harms their finances, health, and environment. The rhetorical situation concerns the purpose of the video’s author, which is to persuade University of Arizona students that they should stop drinking bottled water because of the belief in bottled water’s numerous bad effects on drinkers and the environment. The author is a student of University of Arizona. He studied the pros and cons of bottled water using legitimate references. He concludes that bottled water’s disadvantages outweigh its advantages. The context includes the bottled-water drinking culture that is popular in developed countries, as well as in the university campus. The exigence is that not many people are aware of the negative impacts of bottled water, especially when clean tap water is available. The author wants to correct this lack of awareness through a YouTube video. The genre is through YouTube because it is easy to use and can reach a large audience. Since target audiences are common YouTube users, the author can access them through this video. The video can also include emotional elements that cannot be easily added to print materials, such as music and changing images. It is a genre that can have a large appeal to students. Furthermore, the author seeks to influence the target audience, who are University of Arizona students, to change their bottled-water drinking habits. Since there are around 40,000 students, the author believes that together, they can make a difference (Zhang). If they stop drinking bottled water every day, they can seriously reduce the effects of bottled water on their health, money, and school community (Zhang). In addition, the relations exist, where consumers have a large impact on the bottled water industry. Individually, they have no power. The bottled water industry is large enough to use advertisements and other marketing promotions to promote the pros of bottled water over tap water, without mentioning the pros of tap water at all. The power of the target audience lies in their number and collective action. Thus, the rhetorical situation relies on the need to resolve the problems of bottled water. The author effectively uses pathos, specifically through music, images, and emotional words, to inform students about the consequences of bottled water and to emphasize their role in stopping it. The music is soothing, as if trying to relax the audience. The aim is to open their minds to the realities of bottled water. The music seeks to emphasize that the beauty of their health and the world rely on their action of drinking tap, not bottled, water. The author also relates statistics to student lives. After computing the cost of drinking bottled water a year, the video says that the expense is equal to a student’s rent payment (Zhang). The result is a strong emotional impact due to t he connection between money spent on bottled water to money spent on rent. Images of students are actively used too to stress student’s participation in bottled water use. The images of happy students at the beginning indicate that they have an active role in ensuring this happiness through not drinking bottled