I Love College Essay

I Love College by Asher Roth is considered 2009’s college anthem. A dance song about college parties, complete with under-age drinking, possible date rape, and the lack of focus on academics, I Love College is on most teenagers’ iPod playlist, especially the teenagers who are planning on going to college in the fall. I Love College by Asher Roth is not only degrading to women and sends the message to impressionable teenagers that women are only for men’s enjoyment. The lyrics of I Love College are offensive, to say the least, to all college students, not only women. The lyrics imply that all a college student does is go to parties and drink. However, women suffer the most because of these lyrics. This song is a prime example of men taking advantage of women. For example, the chorus of this song details how a college student went to a party, got drunk and high, got a girl â€Å"completely naked†, and did it all over again the next night. This song, because of its catchy beat, sends the message to teenagers that this behavior is acceptable, and it implies that every college student acts this way. The music video for I Love College could be considered more offensive than the lyrics. The music video opens with a man standing up from sitting on a couch, pushing a girl, who is passed out, off of him. The next view the video shows of women is a group of girls, half nude, playing what appears to be strip poker. Throughout the video, Asher Roth kisses many different women, all of them wanting to be near him. The only image of women that viewers get from this music video is women undressing; this is all the women in this video did. To impressionable young people getting ready for college, this video, along with the lyrics, send the message that men are superior to women, and that women are only there for men’s entertainment. The lyrics and music video for I Love College also sends the message that college is for partying and taking advantage of others, not for studying for a career, for a successful future. The lyrics and music video put women in a degrading light, portraying them as toys for men’s pleasure. This sends the wrong message to teenagers. The future of the American society is in trouble if these are the messages young people are getting through the entertainment they love so much.

Cheat Sheet Finance Essay

One year ago, you purchased 1,200 shares of Berry, Mayell, and Wheeler (BMW) stock for $21.20 per share. You have received dividend payments equal to $0.60 per share. Today, you sold all of your shares for $22.20 per share. What is your total return (dollar and percent) on this investment? (4 points) [pic] Castella, Norwood, and Ngoc (CNN) stock had returns of 8%, -2%, 4%, and 16% over the past four years. What are the mean and standard deviation of this stock for the past four years? (6 points) The long term inflation rate average was 3.2% and you invested in long term corporate bonds over the same period which earned 6.1%. What was the average risk premium you earned? (3 points)[pic] Use the following information to answer questions 11 and 12. You purchased one of Fan, Igli, Sherrill, Harper, Evans, and Rashid (FISHER) Corp’s 8% coupon bonds one year ago for $1,028.50. These bonds make annual payments and mature six years for now. Suppose you decide to sell your bond today, when the required return on the bond is 7%. The inflation rate was 4.8% over the past year. What would be your total (i.e., nominal) rate of return on the investment? (7 points) To find the return on the coupon bond, you first need to find the price today. The bond now has six years to maturity, so the price today is: [pic] You received the coupon payments on the bond, so the nominal return was: [pic] What would be your real rate of return on the investment? (4 points) And using the Fisher equation to find the real return, we get [pic] Return and Risk: Statistics and CAPM (various points each) If the covariance of Caroline and Oberkrom (CO) Inc. stock with Van, Aleksandra, and Richter (VAR) Co. stock is0.0065, then what is the covariance of VAR Co. stock with CO Inc. stock? (3 points) Answer: -0.0065 Suppose the risk-free rate is 6.3% and the market risk premium is 8.5%. The market portfolio has a variance of 0.0498. Blagg, Elizabeth, Tendler, and April (BETA) Portfolio has a correlation coefficient with the market of 0.45 and a variance of 0.1783. According to the CAPM, what is the expected return on BETA Portfolio? (8 points) First, you need to find the standard deviation of the market and the portfolio, which are: [pic] [pic] Now, you can use the equation for beta to find the beta of the portfolio, which is:[pic]; or [pic] [pic] [pic] Assume that you are interested in acquiring the exclusive rights to market a new product. You estimate that it will cost you $500 million upfront. You also believe that the product will generate an NPV of -$165. You expect to operate without serious competition for the next five years. Use the following inputs to the Black-Scholes options pricing model: S, the current PV of the project’s E(CFs): $335 million ÏÆ'2, the variance of the project’s E(CFs):0.422 = 0.1764 X, the initial investment in the project:$500 million T, the period of exclusive rights to the project:5 years t, the number of years delayed:1 – 5 years rf, the 5-year risk-free rate:5% DY, the cost to delay [pic]:0.20

Impressionism and The Famous Cafes of Paris Essay

Impressionism and The Famous Cafes of Paris - Essay Example The essay "Impressionism and The Famous Cafes of Paris" provide a detailed information about impressionism movement and gives a review on famous cafes of Paris in the 19th century. Impressionists painted day-to-day events instead of extraordinary occurrences. All this had to take place in a very unconventional setting. What better setting could they find than the famous cafes of Paris? How did the cafes relate with the impressionists and the post-impressionists? How much did the cafes influence the artists' work? How different they are now from what they were in the 19th century? These are some of the questions this paper tries to explore. Impressionism was an important movement in painting which began in the late 19th Century and developed through the early 20th century in France. It began when a few of the French artists became disillusioned with the way painting was taught in those days -- the mythological or historical subject matter. â€Å"They also rejected the conventional, i maginative or idealizing treatments of academic paintings.† Claude Monet, Pierre-Auguste Renior, Camille Pissarro, Alfred Sisley, Berthe Morisot, Armand Guillaumin and Frà ©dà ©ric Bazille comprised the initial artists of the movement. Among those who adopted the impressionist style of painting for some time were Edgar Degas and Paul Cà ©zanne. Édouard Manet was the painter who had inspired the impressionists to adopt the style in which they painted. Later, he also joined the movement and adopted its style. The impressionists were not hitherto known by this name. In 1874, when the group organized its own exhibition, an art critic, Louis Leroy, wrote a scathing criticism of the painting Impression, soleil levant (Impression, Sunrise), by the then unknown artist Claude Monet. Louis titled his review, The Exhibition of the Impressionists, and had this to say in his article: Impression - I was certain of it. I was just telling myself that, since I was impressed, there had to be some impression in it and what freedom, what ease of workmanship! Wallpaper in its embryonic state is more finished than that seascape.2 It was from here on, that the group came to be known as the Impressionists and hence, the movement came to be known as Impressionism. This was the identity, which while the world derided, the artists of the group were proud of it. Neo-Impressionism and Post-Impressionism Impressionism, as a technique is still being practiced among the contemporary artists. However, the movement began to wane very shortly. The greatness of the movement does not lie in its longevity, its greatness lies in influence and productivity. As a reaction to Impressionism, two new movements came into being. Artists reacted against the empirical realism3 of the impressionists and devised a new technique based on scientific application of the optical principles of light and color to render the transient nature of time. This technique came to be known as Neo-Impressionism. Georges Seurat, Paul Signac, Henri-Edmond Cross, Albert Dubois-Pillet, Maximilien Luce, Tho Van Rysselberghe and the Impressionist painter Camille Pissarro, formed the first Neo-Impressionist group. Together, in 1881, they formed Socit des Artistes Indpendants (Society of Independent Artists). Like its predecessor, this movement also waned quickly, but not without having a lasting influence on the works of such great artists as Vincent van Gogh, Paul Gauguin, Henri de Toulouse-Lautrec, and Henri Matisse. An English art-critic, Roger Fry, gave the name Post-Impressionism to the works of artists like Paul Czanne, Georges Seurat, Paul Gauguin, Vincent van Gogh, Henri de Toulous

Border Security Technology Deployment Case Study

Border Security Technology Deployment - Case Study Example SBInet as a system represents a complex case of conflicts of interests whereby: 1. National Security concerns are marred by political interference. This is especially evident in the statement acquired from the contractor. Another case of political intrusion is mentioned by the Border Patrol Station Chief.He claims that some Washington based politicians had the towers installed approximately three hundred and thirty feet apart from the border so as to avoid â€Å"sending the wrong message.† Their new positions consequently minimised their capabilities. The Customs and Border Protection (CBP) Sector Chief and the Border Patrol Station Chief cite the Native American tribal councils as a major problem. According to Border Patrol Station Chief, there is a quick change of governance in the Native American tribal councils and every new leadership undermines all agreements that had been made by the previous leadership. To make matters worse Unmanned Arial Vehicles are not allowed to fly over their territories without permission. Neither can the border patrols cr oss without their permission. According to the CBP, Sector Chief Native American land is a preferred route for illegal immigrants due to its inaccessibility. The only way to deal with politics in this situation is to have a regulatory committee that tables the grievances of any trouble departments especially due to external interference. This is because some untouchables may have their way in jeopardising the SBInet operations due to their lack of professionalism in the particular field that is border security (CNN, 2012). It will be necessary to have the committee immune to manipulation or even intimidation so as to have a dependable body that is fair to all. 2. Conflicts between involved parties undermine border protection There are conflicts between the Customs and Border Protection (CBP) and Immigration and Customs Enforcement (ICE). ICE, whose responsibility is to monitor, investigate and to resolve illegal immigration deeds seems to be at loggerheads with CBP. CBP whose respon sibility is to patrol the border and to monitor illegal entry, apprehend and detain the illegal immigrants claims that ICE does not share information related to their common line of work. It is clear that the line of work between the two departments is very much related hence there is a need for co-operation especially from ICE. The ICE department claims that when the Department of Homeland Security was introduced the ICE, and CBP became one and blames the CBP for trying to take their assets. Meanwhile, CBP claims that ICE does not share their sensor data. According to the Border Patrol Station Chief it is difficult for the right hand to work without knowing what the left hand is doing. In as much as that makes perfect sense it is clear that the individual departments are supposed to be independent of each other. Hence it would be wiser to either have both departments combined into one with all their duties synchronised. Another option would be having their duties defined into clear , separate undertakings such that there will be no inter dependence between each other. This suggestion is mainly based on the reality that there may be policies within the individual departments that may make the ability to inter relate somehow constrained. The inter relations between the departments should also be put down on paper so that future conflicts be avoided and procedures of interactions be common knowledge. 3. Lack of accountability and responsibility hence blame games Blames games are commonplace in SBInet with no particular individual taking responsibility for any faults. For example, the Border Patrol

Week 11 Essay Example | Topics and Well Written Essays - 250 words

Week 11 - Essay Example I believe government resources are for the benefit of every ones use, and by protecting them, it gives me an opportunity to contribute to the aspect of nation building. Another reason for my interest in the profession is that I am knowledgeable of the American constitution and the various laws operating within different states of America. I want to apply this knowledge into serving my country. Finally, the job provides a stable income, which is lucrative. The estimated average salary of a state trooper is $ 48,000 (Lim and Kirsten, 12). Ten years from now, I am planning to serve the government as a FBI agent. This is a national duty, as I will be serving the Federal government (Lim and Kirsten, 32). My reason for an interest in this job is to apply the skills I gained as a state trooper, in ensuring that there is law and order to the citizens of the country. My short term goals are to advance my studies, and acquire a master’s degree in criminology. I believe this degree will give me sufficient skills that will help in ensuring that I discharge my duties, as a state trooper and FBI agent efficiently, and effectively. My long term goals, is to one day head a security organ within the state level of the national level. This can either be the State police unit, the FBI unit, or even the States intelligence units. To achieve these goals, I need to work hard, not only in attaining my graduate degree in criminology, but also in while discharging my duties. This will ensure that I get positive performance appraisals, and thereby giving me an opportunity to move up the

Discuss San Antonio budget 2012 - the Redirect 17 Police Officers to Case Study

Discuss San Antonio budget 2012 - the Redirect 17 Police Officers to Neighborhood Patrol - Case Study Example Other significant city priorities include human services and neighborhood code enforcement. With rigid budgets stretching the San Antonio police force, the city has set aside money to redirect police officers to neighborhood patrol. Crime watch programs, which have been in existence for years, have been boosted by the increased number of law enforcement officers to help fight crime in communities and empower residents. The 17 newly redirected police officers will operate in partnership with the neighborhood patrol, which uses volunteers and other groups of civilians as a second set of eyes and street level resource. The 2012 budget, therefore, provides an opportunity for the residents of the city to achieve both community and individual prosperity by ensuring they are safe and free from harm. The city of San Antonio develops a balanced budget, each year, by covering only those expenditures with revenue for which the city has authority to levy. The efficiencies achieved from this fiscal budget allow the city to invest additional funds in various services meant to address the challenges facing the growing city. This way the city can allocate more funds to services like policing, come the next budgeting year. The funds allocated to city services and priorities in the 2012 budget are primarily supported by $289 million from City Public Service Energy payments, $199 million from local sales tax returns and $239 million from property tax revenue. 23% of the budget is financed by other sources. The main spending area is the police services which is allocated resources that amount to approximately $343 million. The amount includes expenditures such as contractual services, personal services, self insurance, commodities, capital outlay and transfers. Out of the 2,375 uniform positions, 67 are funded by the grant fund while 2,308 by the general fund. The grant fund also finances 12 of the civilian

Reasons to Appreciate the Family Essay Example | Topics and Well Written Essays - 500 words

Reasons to Appreciate the Family - Essay Example In the beginning of the paper, the author would like to tell about his family. His family is relatively small with only him, his brother, his Mom, and Dad. The author is the eldest child in the family and his baby brother is only 17 years old. The researcher believes that every child should appreciate his or her parents for a lot of reasons. His parents' love had brought him here in this world to enjoy life’s pleasures. The author knows that he can never fully grasp all the toils his mother went through when she carried him in her womb much less the pain that she felt when she finally pushed him out to life. The author tells that he needs not to mention all the nights she stayed up late to take care of him and feed him. She is his best friend and confidante as no one knows all his inner thoughts and emotions. The author doesn’t know what’s in her but she can easily make him open his heart to her and let her know what’s inside it. His mom is really exceptio nal and he admires her so much for her love and courage. Dads are always portrayed as tough, unmovable, and firm yet you’ll be surprised to know that my Dad is different. Though he is tough and unmovable, he made me realized the benefits of his character. His toughness refrains the author from being careless in making decisions and encourages him to be strong. The researcher should also mention that amidst his dad’s firmness, he has a soft heart which enables him to understand his limitations and failures.

Group papers feedback Assignment Example | Topics and Well Written Essays - 750 words

Group papers feedback - Assignment Example The group also provided in the appendix their workings and the financial information of their firm. Their introduction and conclusion are clear and easy to relate to the body. It is easy to understand the operations of GoPro by going through this work. The group worked on the United Therapeutics Corporation. The group outlined their work in a form of topics. Use of graphs and tables to represent their data is appealing and enables the reader to understand the performance at a glance. The introduction and conclusion are well outlined. They also highlighted their topics making it easy for the reader. Unlike group, they failed to provide detailed information that is useful for analysis. The group however did a recommendable work especially on providing their investment recommendations to the investors. Their positive approach in analyzing the company is also appealing and makes the reader concentrate on the positive side of the company. The group worked on Allied Nevada Gold Corporation. The group managed to get information from NASDAQ that they included in their work, and this makes it easy for the reader to read. They also interpreted their data. Their work is well outlined. They however provided a lot of the companys background information which limited them from critically analyzing the firm. The group provided the financial ratios in the Appendix, but unlike group 6 and five failed to show how these ratios are gotten or their interpretations. The group majorly concentrated on comparing the firm with others in the industry that brings out the negative part of the company. The group does not recommend investors to invest in the firm due to the uncertainties. This has a negative impact on the firms operations as it scares away investors. The group worked on JetBlue. They provided their information in tables that are appealing to the readers. Unlike group 2 and 3,

Child WelfareTrends in the Educational Setting Essay

Child WelfareTrends in the Educational Setting - Essay Example These are provisions established mainly for the children in the minorities, immigrants and poor groups in society. Additionally, many people at the time stigmatized these child welfare provisions as being charitable and custodial. This pattern created a weak foundation for establishing better social services in the twentieth century. However, as the Progressive Era picked in the twentieth century, the reform efforts of women picked also, paving the way for the reforming and modernization of the childcare services. To draw attention and demonstrate the need for approved methods of nurturing children from infancy, Josephine Dodge led a group of New York philanthropists to establish a Model Day Nursery in 2893, and exhibited it at the Worlds Columbian Exhibition in Chicago. After the exhibition, hey worked forward, founding the National Federation of Day Nursery (NFDN) the first nationwide organization designated to handle the child welfare issue. The establishment of these Day Nurseries created a dilemma for poor mothers as it compelled them to seek employment to support the children. Activist, Jane Addams established that children suffered inadequate attention and care from mothers as they sought employment, hence established the basis for mothers’ pensions. Thu, Jane Addams, Julia Lathrop and the Hull Hou se colleagues would rise to become the leaders of the U.S. Children Bureau, founded in 1912 (In Isenberg, In Jalongo, & Bredekamp, 2008). The pattern of development continued in the 1920s with the U.S. Children Bureau established a series of studies on maternal and child labor issues in the agricultural and mining industries, in the country. The investigators found serious instances of injuries, illness and fatalities resulting from the children, left alone at home, or brought into hazardous workplaces and even working in such dangerous places. The Children Bureau continued to support

Compare and contrast both caracter sarzan the mad man and sarzan the Essay

Compare and contrast both caracter sarzan the mad man and sarzan the prisoner - Essay Example So, a stranger to the land of Africa should not question or comment unfavorably on the age-old traditions. Keita returns to his village after completing his duty with the army, and stays to build a road. He strongly criticizes the superstitious practices of the people like sacrificing animals, and is not tired of repeatedly telling them that it is the practice of the savages. He is disgusted with such cruel practices. Overwhelmed by his re-exposure to traditions, he goes crazy and looks like the possessed individual. The local people call him â€Å"Sarzan†. For his act of disrespect to traditions he must get punishment. Kieth’s outlook had broadened, as he was the part of the French Army and seen action in many places of the world. When he returns to his native village, he is quite unhappy to accept the ways of the people sticking to traditions and follow them unquestioningly. No one is willing to accept his reformation processes and unable to bear their stout resistanc e Keita loses his mental balance. In that tradition-bound world it was no ordinary sin to take a stand against the old tribal gods and customs. The spirits of the ancestors will not condone the serious lapse on his part. The local people are not willing to accept him as the normal human being. He is an individual who has lost senses—a mad man according to them.

Scholarship Essay Essay Example for Free

Scholarship Essay Essay I graduated from the University of Kansas exactly five years ago this month and thoughts of going back to school to get my MBA have filled my head every day since. It has been a dream of mine to follow in my mothers footsteps and get an MBA with a focus on entrepreneurship. Now that I have been accepted into the MBA program at Loyola Marymount University my dreams are coming true, I am pursuing my MBA with a focus not only on entrepreneurship but also on marketing, I couldnt ask for anything more. Well that is I almost couldnt ask for anything more. See more: how to write a scholarship essay for study abroad I am applying for the selected scholarships and grants in hopes of getting some help in paying for this expensive venture. I am not currently employed, not because I do not want to work, but because the family that owns the event marketing company where I had been working for over two and a half years did not think it was a good idea for me to go back to school and get my MBA. Basically they saw no benefit to their company and therefore rather than work around my class schedule, they instead let me go. I plan to get a part time job, hopefully as a Graduate Assistant on campus to help foot some of the tuition bill. My husband is a Beverly Hills police officer in-training, which means that he puts in many hours, both in classes and on the street, with high hopes of someday making a good living, the emphasis here on the someday. All in all we make enough to pay our expenses, but with both of us facing costly tuition bills this fall, loans are going to have to cover what scholarships and grants do not. I work hard at what I do and I have been rewarded for my efforts along the way. While in high school, through DECA, a non-profit educational marketing foundation, I wrote an extensive business plan for the ground floor construction and successful operation of a community-based teen center. My efforts were rewarded with an academic college scholarship for entrepreneurship from the American Womens Business Association. Professionally I am proud to say that I have advanced quickly through the ranks at both a nationally recognized advertising agency and an established event marketing company. I was promoted from Controller to Account Manager to Regional Supervisor within a year while at the advertising agency. When I worked at the event company I was hired as an Assistant Event Manager, with  no prior event experience, and I was promoted within two months to Event Manager, with management tasks including leading a new business initiative and planning and producing large-scale corporate events. I am excited to be going back to school and I plan on working as hard at this venture as I have at all of the rest along the way. Every little bit helps and I hope that I am awarded a scholarship not only based on financial need but also based on merit. I look forward to a year of challenging classes, international study (through the CMS course offered through the MBA program) and academic achievement. Please help me be able to take full advantage of everything that this university has to offer by financially making it feasible. Thank you, I truly appreciate your time and effort.

A Rose for Emily Essay Example for Free

A Rose for Emily Essay The short story begins by telling the end of it; the story begins with the funeral of the aristocratic Miss Emily Grierson during the time period of the civil war. The funeral turnout so big, the whole town of Jefferson attended. The town felt responsible for Miss Emily because they felt that she was a â€Å"tradition, a duty and a care; a sort of hereditary obligation upon the town† (287). â€Å"The men of the town respected Miss Grierson and viewed her as a fallen monument† (287), whereas the women of the town haven’t been in the house for years and was viewed by the narrator to have attended the funeral just to get a peek of the inside of Emily’s home to see how she lived. The house sits on a street that was once the town’s most prestigious areas. With all the other homes replaced with garages and cotton gins Miss Grierson’s house was the last one standing. The house was described as â€Å"a big, squarrish frame house that had once been white, decorated with cupolas and spires and scrolled balconies in the heavily lightsome style of the seventies, set on what had once been our most select street† (287). Now, time has taken toll, and neglect of the maintenance has distorted its once beautiful structure. The main conflict in the story was Emily facing reality, she didn’t know how to let go of her past â€Å"I have no taxes in Jefferson. Colonel Sartoris explained it to me. Perhaps one of you can gain access to the city records and satisfy yourselves† (288). Agitated by her tactics, the town is getting tired of taking care of her, â€Å"So the next day, â€Å"She will kill herself†; and we said it would be the be st thing† (291). The townspeople think she is stuck up and arrogant because she thinks that everything revolves around her. Isolation from the society caused her to become depressed, unhappy and crazy, leading up to her destroying Homer. Emily was a heavy set woman â€Å"She looked bloated, like a body long submerged in motionless water and of that pallid hue† (288). She was an old, secretive woman, who was devastated and alone in a growing society, forcing her to stay in her role. Emily sunk into a deep mental depression and limited others to see her true identity by remaining hidden,  Ã¢â‚¬Å"When we next saw Miss Emily, she had grown fat and her hair was turning gray† (292). She lived most of her life in isolation and was intimidated by her controlling father. When Miss Emily was alive, the townspeople considered her as a financial obligation because she never paid taxes. She hadn’t paid in years, and she wasn’t forced to pay â€Å"See Colonel Sartoris, I have no taxes in Jefferson† (288). Her nonpayment dated back to 1894 when the mayor of the town, Mayor Colonel Sartoris, told the story that her father loaned the town money and as payment back to her father they allowed her not to pay taxes. Her father died and left Miss Emily with no money to live off of and the inheritance of a decaying house. As time passed and generations came and went, the arrangement became a discontent with the people so they made many attempts to collect the long time debt but as adamant as they were, so was Emily. She would not respond to their efforts. Finally after numerous failed notifications, the town’s board decided to make a trip to her house hoping to get an agreement to satisfy the debt. Emily hadn’t had visitors in years, but greeted by her old house servant, the board was permitted to enter into the damp stenched home and waited in the room until Miss Grierson was summoned. When Emily enters; small, round and dressed in black, not nearly as appealing as she was once described, the visitors affirmed their purpose. They requested compensation for her taxes, but Emily’s harsh and bold demanded that she didn’t have taxes and instructed Tobe, her house servant, to escort them out, â€Å"I have no taxes in Jefferson. Tobe!† The Negro appeared. â€Å"Show these gentlemen out.† (288). Emily always wanted a home where she can feel loved and free in, but it didn’t turn out that way as the complaints poured in from neighbors and townspeople about a smell lingering around the home and demanded the new mayor to take action. Judge Stevens, old in his years, didn’t know what he could do to fix the problem. He thought the smell might have been a dead rodent that the caretaker must have killed in the yard, â€Å"It’s probably just a snake or a rat that nigger of hers killed in the yard† (289). To quiet down the complaints, he said he would send the message to Ms. Emily’s servant. As more complaints came in and the problem persisted, a group of men decided to take matters into their own hands and made a visit to Miss Emily’s house, â€Å"They broke open the cellular door and sprinkled lime there, and in all the out buildings† (289). After some time, the smell went away. During her younger years, people felt bad for Miss Emily. Her great-aunt old lady Wyatt had gone mad and her father sheltered her so much that he didn’t allow her too far from his sight. He drove everyone away. He felt that there was no young man good enough for his Emily, so she never married and didn’t have any friends. The Griersons believed they were a higher class than most. Emily didn’t have a relationship with her family in Alabama because her father had a fallen out with them over Aunt Wyatt’s property. When Mr. Grierson died, Emily denied he was dead and left him in the house for three days. After many failed attempts by the townspeople to persuade her to get rid of his decomposing body, she let go and buried her father. Now she was all alone and didn’t come out much. Time passed and it was a long time before anyone had seen Emily, â€Å"When we saw her again, her hair was cut short, making her look like a girl with a vague resemblance to those angels in colored church windows† (290). Emily’s new look made her seem younger. After Emily’s father’s death, the town paid a construction company to pave the sidewalks. The foreman, Homer Barron, was from up north and grew to know the townspeople. He was â€Å"a big dark, ready men, with a big voice and eyes lighter than his face† (290). Homer was Emily’s secret lover, â€Å"Miss Emily and her lover Homer Barron, had been carrying on for the better part of two years† (Scherting398), whether that meant he was dead or alive. Rumors in the town said Homer would not get married, â€Å"Homer himself had remarked-he liked men, and it was known that he drank with the younger men in the Elks Club-that he was not a marrying man† (291). When Emily requested arsenic from the druggist, the town started to become curious whether she was going to kill herself or not, â€Å"I want some poison,† she said to the druggist† (290). Little did they know that it was for Homer, â€Å"Emily feels so disillusioned and desperate th at she manages to poison him, feeling that in this way she can keep him forever with her† (Yang 73). People often saw Homer and Emily together on Sunday afternoons driving in a buggy. Some of the town’s ladies weren’t too pleased with the sight. As Homer and Miss Emily spent more time together, the ladies thought it was a dishonor to the town and a terrible example to the young folks so they reached out to her family in Alabama to see if they can come and stay with her. During the cousins stay, Emily went to the store and bought jewelry, a toilet set,  men’s clothing and a nightshirt. They were thought to surely be married now with Emily preparing for his stay, but while the cousins were at the house, Homer left. Soon after her relatives left Homer returned. After his last sighting entering Miss Emily’s house, Homer was never seen again as well as Miss Emily, but from time to time she would be seen by her window. People thought Miss Grierson went crazy. It was years before she would be seen again, â€Å"When we next saw Miss Emily, she had grown fat an d her hair was turning gray† (292). Emily got ill and died downstairs in one of the rooms. The funeral was held days after Miss Emily’s death. Her family and the townspeople came to make their final view. Ladies all about, men in their confederate uniforms, on the porch and in the yard, they waited after Emily was buried before they went in the room that hadn’t been visited in decades. When the door was broken down, dust filled the room. Inside, it looked like a preparation for a wedding; decorated with faded rose color curtains and lights. Across the room stood a dressing table with crystal set in row and a man’s tarnished, silver toilet set. There also rest a collar and tie. Hanging on a chair, a suit cautiously folded and accompanied by some shoes and socks. To the spectators surprise, lying amongst everything rest Homer. Underneath his nightshirt, his body was molded to fit an embrace. Imprinted on a pillow next to his decayed remains; caressed by time, laid an indentation of a head. In the crest of the indentation rest a single long, gray strand o f hair from Miss Emily head. It was not until her final day of death that the readers could fully picture Emily as being insane. Having being denied male companionship by her father, she was desperate for love. She was so crazy that she killed the man she loved and used her aristocratic position to cover up the murder. By killing Homer, she didn’t realize that she was sentencing herself to total isolation, no contact with anything or anyone from the outside world. The narrator persuaded the reader to believe that Emily killed Homer and then preserved his body in the moment of her most anticipated day. To her, she sealed her love, preventing the stroke of loneliness. Always being comforted by his touch, she laid with him until she became ill and overcome by death. Work Cited SparkNotes Editors. â€Å"SparkNote on A Rose for Emily.† SparkNotes.com. SparkNotes LLC. 2007. Web. 14 Mar. 2013 Dliworth, Thomas. â€Å"A Romance to Kill For: Homocidal Complicity in Faulkner’s A Rose for Emily.† Studies in Short Fiction 361999 251-62. 21 Nov 2008. Yagcioglu, Semiramis. â€Å"Language, Subjectivity and Ideology in â€Å"A Rose for Emily†.† Journal of American Studies of Turkey 2(1995) 49-59. 21 Nov 2008. Faulkner, William. â€Å"A Rose for Emily.† In The Norton Anthology of American Literature. Ed. Nina Baym. 2160-2166. New York: W.W. Norton, 2003.

A marketing plan to help Vinamilk organisation

A marketing plan to help Vinamilk organisation Vinamilk, one of top milk manufacturers in Vietnam, is specializing in manufacturing high quality products from core dairy products include liquid and powdered milk to value added dairy products such as condensed milk, cheese, yogurt and coffee The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence, to expand market share in Australia, one of the large export markets of Vinamilk, this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product, which is developed by Center for Nutrition Research and Product Development of Vinamilk, is good for older people and intolerant persons because it contains high protein and no lactose help to increase calcium absorption, digestion, advantageous bacteria and laxative, especially it is trusted to use as medicine. It is seen that there is a big opportunity for Vinamilk Company to sell the special product in this prosperous country, Australia with a highly developed economy and a diverse population, especially high demands of increasing number of older people on products good for their health and lifestyle. In addition, Vietnam and Australia are all members of World Trade Organisation (WTO), ASEAN Australian New Zealand Free Trade Agreement (AANZFTA) and Asia Pacific Economic Cooperation (APEC), therefore, Australia government breaks down trade barriers by liberalizing international trade and investment rules to support Vietnamese traders who want to run their business in Australia. However, to limit risks as well as human and financial resources, Vinamilk would initially use exporting as the mode of entry in this target market. It appears many challenges for Vinamilk when exporting Dielac Ensure into Australia such as strong competition, different consumers needs and wants, strict regulation s and high products standardsà ¢Ã¢â€š ¬Ã‚ ¦Conversely, Vinamilk can expand their international business once Dielac Ensure is accepted in Australia market, it can be also sold in New Zealand and other markets where have high demands about products. The purpose of this report is aim to increase the market share that Vinamilk organisation holding through introduction of Dielac Sure in the Australia market. This report, however, is prepared and based on assumption of Vinamilk, marketing strategy proposed in the report may change and it does not guarantee that it can achieve success in Australia. Structure of this report comprises of: Marketing environment Foreign market analysis Marketing strategy Marketing implementation Financials Evaluation and control procedures Through these analyses, Vinamilk will explore Australia market by this flexible marketing strategy with competitive prices and effective distribution channels, specially a product strategy. And it is expected that Vinamilks market share will be increased by 10 percent within two years when Dielac Sure is launched in Australia. This strategic marketing plan also recommends Vinamilk to apply SWOT analysis, Total Quality Management and Marketing Audit in evaluating and controlling marketing activities. These methods are very useful and efficient. Furthermore, Vinamilk should manage its employees, who play a vital role in marketing activities, in an effort to satisfy their demands and needs. If employees get high job satisfaction and a strong commitment to the organisation, employees will attempt in order to achieve the organisations goal and objectives. In addition, Vinamilk should focus on customers demands and wants first, and try to develop and maintain long term customer relationships. Finally, it is the international business, there are many risks for the organisation, it hence requires that Vinamilk should prepare careful exit strategies for the bad situation happen in the future. TABLE OF CONTENT I. INTRODUCTION Background Vietnam Dairy Product Joint Stock Company (Abbreviated Vinamilk) was founded in 1976 under the name of Southern Coffee Dairy Company with the initial capital only 100 billion VND. Going through 24 establishing and developing years, Vinamilk Corporation grows up and becomes a leading producer of dairy products in Vietnam, holding 75% of Vietnamese milk market as well as one of the top 100 strongest brands by the Vietnamese Ministry of Industry and Trade in 2006. (Vinamilk, 2010). At this time, VInamilk is manufacturing and trading many different product ranges including liquid and powdered milk, condensed milk, drinking and spoon yoghurt, ice cream, and cheese, coffeeà ¢Ã¢â€š ¬Ã‚ ¦ Vinamilk commits that always satisfy customers with high-quality, safe, and diverse products, the best service and competitive prices. Besides strong domestic distribution with 183 distributing channels and 94,000 selling points throughout Vietnam, Vinamilk products are exported to many countries such as the Australia, United States, France, Canada, and Asia. Purpose of the report This report creates a marketing plan to help Vinamilk organisation, a Vietnamese brand to achieve a successful launch of Dielac Sure in Australian market, one of the potential markets for this product as well as for Vinamilk. However, the report has finished in a short time, there are many limitations in marketing research, customer analysis and the financial budget. The marketing strategy proposed to the organisation in this report may be changed in the future. II. FINDINGS Marketing environment 1.1 Cultural environment Today, Australian society is changing values and demographics. It results not only opportunities but also challenges to milk manufacturers, in particular to Vinamilk organisation. The increasing number of older Australian offers a big market segment for Dielac sure. Furthermore, this elderly population is trying to maintain active lifestyles as well as seeking solution to have healthy lifestyle. Australian people require products, which are good for their health and maintain quality of their sleep as well as quality of their life. It is apparently seen many Australian consumers now are looking for products friendly to the environment. There is a new tendency become Green consumer. They accept to spend more in purchasing products having eco friendly package as well as take an account of fair trade or environmental practices. (choice, 2009) The increasing of local supermarket, a huge supercenter is convenient for consumers purchase. They can buy Dielac Sure in anywhere at anytime. Besides, development of technology is playing a vital factor in supporting consumers purchase. Shopping online or buying at home through Internet or telephone is very convenient to busy consumers. Consumers are pay more trust on other peoples experiences and when decide buying purchase, they usually trend to buy brand, not buy products. 1.2 Economic Australia has a sustainable rate of economic growth with GDP per capita $38,500 in 2009 (ABS, 2009). It is slightly higher than that of the United States, United Kingdom, Germany, and France representing the most populous countries. The economic crisis in 2008 affected the Australian economy by decreasing construction projects, housing turnover, including the serious decrease of commodity sales. The employment rate increased greatly. However, at the end of the fiscal year 2008, Australia still kept growing and gained the fastest pace 2.7% in 2009 (Economywatch, 2010). Australian is putting their confident in the economy due to continuously growing consumer price index. (ABS, 2010). The Australia Government is controlling consumer inflation on an average between two and three percent over business cycles by a responsible monetary policy. Consequently, the inflation is low at only 2.3% in March 2010 (ABS, 2010). In addition, with the sound and practical structure of financial regulations and institutions, Australia is seen as a potential investment destination for other countries. 1.3 Population Until now, population of Australia is over 22 million people with birth rate (12.47 births/1,000 population) is more than death rate 6.68 deaths/ 1000 population (ABS, 2010). Although it is the large country with the area over 7 million square kilometer, population of Australia is mainly concentrated in urban areas. This prosperous country has high GDP $997.2 billion (2009 est.) (CIA, 2010) and personal income per capita is high $19,213.50 per person  (Nation master, 2010) meanwhile inflation rate and unemployed rate is low, only 1.8% and 5.6% established 2009 (CIA, 2010). One element of Australias natural resource base is minerals. Other important natural resources involve forestry and fisheries, and together with agriculture, they contribute significantly to the Australian economy and Australias Gross Domestic Product (GDP). Since Australia purchases more goods and services from overseas than the value of goods and services it exports (ABARE, 2009a), export value of minerals hold approximately 7.7 per cent of GDP. Australia export value $160.5 billion is slightly less than import $4 million. Current account balance of Australia is -$29.89 billion (2009 est.) and ranking 182nd compared to the world. However, its exchange rate is so high 1.2894 AUD/ USD (2009). Goods enter Australia that be cleared by the Australian Customs Service and depending on the type and value of the goods or products, there may be costs involved, including clearance fees, customs duty, goods and services tax and other taxes. Especially, dairy products imported to Australia subject to Imported Food Control Act 1992. 1.4 Political and legal environment The Australian political environment is very stable. It has a lower rate of riots, terrorism and chaotic political dispute. Australia attracts new businesses by a strong, transparent corporate governmental system as well as low barriers to trade and investment. It is very easy to establish a new business in Australia. It only takes two days to complete the license. On 14 June 1990, an agreement on trade and economic co-operation between Australia and the Socialist Republic of Vietnam was signed. It creates opportunities for Vietnamese companies doing their businesses in Australia. (Australian Treaty Series, 2010) In spite of this, it is an important and compulsory aspect that any organization has to consider in order to operate business legally in Australia. Vinamilk is in charge of protecting intellectual property rights worldwide, ensuring to enforce state as well as federal rules and regulations. In addition to regulation by Australian Government, Vinamilk needs to follow a number of laws and regulations, including the following: Trademarks: the logo or symbol represents for the company. Vinamilk has also registered the trademark in 79 countries including Australia in 1999. Patents: an exclusive right granted by a government to manufacture or use an invention during a specific period of time. Vinamilk can register its patent for this product that is safe for users and use as medicine for feeding . Copyright: The right of protecting the authors original products against illegal usage from plagiarism. Trade secret: used to prevent leaking secret traditional method. For instance, the secret of manufacturing natural latex rubber Dielac Sure of Vinamilk Company. Foreign market analysis 2.1 Describe market 2.1.1 Australian dairy industry 2.1.1.1 Overview The Australian dairy industry is Australias largest processed food industry, and ranks in the top four of the nations rural industries. Australias climate and natural resources are favorable to dairying and allow production based on year-round pasture grazing. Australia has almost two million dairy cows, producing around 9 billion liters of milk each year. http://www.readyed.com.au/urls/dairy/dairy.html Over two-thirds of the 9.4 litres of milk produced in 2008-09 was produced in Victoria, 10 percent in new South Wales and 7 percent in Tasmania. Dairying occupies a relatively large proportion of the agricultural sector in Tasmania Just over half the milk produced in Australia during 2008-09 was consumed by the domestic market; the remainder being exported as either drinking milk or manufactured products. 4 www.dairyaustralia.com.au Milk Production Report, viewed 16 February 2010. 5 In 2007-08 the value of Tasmanias livestock products (which mainly includes wool, milk and eggs) was $413 million. Of this amount $275 million was the estimated value of farmgate milk production (approximately 67 per cent). Source: Australian Bureau of Statistics 1307.6 Tasmanian State and Regional Indicators, December 2009 www.abs.gov.au; and www.dairyaustralia.com.au, Dairy 2009 Situation and Outlook, June 2009, p. 82. 7 About half of the domestic consumption is as drinking milk, the remainder being used in the production of cheeses, butter, and milk powders. Dairy Australia, Dairy 2009: Situation and Outlook, June 2009, www.dairyaustralia.com.au. 2.1.1.2 Recent developments In 2008, Dairy Australia reported that the Australian dairy industry was enjoying the best world market conditions in decadesà ¢Ã¢â€š ¬Ã‚ ¦ international dairy commodity prices rose to record levels through 2007, due to consistent strong demand and tight supplies, as well as the effects of exchange rates and cuts in export subsidies. This led to higher farm-gate milk prices for Australian dairy farmers- prices increasingly by more than 50 percent in southern region during 2007-08. Dairy Australia did note that despite the optimism, the industry still remain constrained by the high cost and limited availability of production inputs, uncertain climatic conditions and reducing herb numbers. Australian Dairy Industry in Focus 2008, p. 3. Higher farm-gate prices continued into the 2008-09 season until, following the global financial crisis, milk processors reduced the price paid to farmers sharply. Besides, Australian milk production declined year on year by 4.9 percent in the first four months of 2009-10 as a result of drought and low water allocations in the irrigation system, the low prices as well as reduced demand. Monthly milk production Source: Dairy Australia, www.dairyaustralia.com.au. 2.1.1.3 Competitors in market The manufacturing sector of the Australian dairy industry has become more concentrated since the first stages of deregulation in the late 1980s; the outcome being increased foreign ownership and a reduction market share of farmer owned cooperatives. The five major companies have increased their milk processing capacity from 50 percent to 75 percent of the market. In 1999, the five largest milk manufacturers in Australia were Murray Goulburn, Bonlac, Daisy Farmers Group (all three entities were cooperatives), National Foods Ltd and Pauls/ Parmalat. Today, Bonlac is owned by Fonterra, and the Dairy Farmers Group has been acquired by National Foods. Fonterra (20 percent), together with Murray Goulburn (the largest remaining farmer owned cooperative, supplying 37% percent of Australias milk) are the prominent market players in the manufacturing milk market 2.1.1.4 Distribution Milk sold through various channels including fast food outlets, supermarkets, independent grocers, corner stores, and service stations. However, the sale of milk through the supermarket channel has slowly been increasing; Dairy Australia noting a recent change in the behavior of two large chains- they have embarked on a marketing campaign encouraging consumers to make comparisons between their own generic branded milk with that of branded products. Dairy Australia comment that although this behavior is unlikely to affect the volume of dairy products consumed there may be an impact on the channel and value of dairy sales as consumers seek greater value in their purchases and move to generic labeled and price discounted branded products. 2.2 Market size (ok) Drinking milk sales by state (million litres) NSW VIC QLD SA WA TAS AUST 1979/80 531 437 249 127 119 41 1,504   1989/90 582 449 316 150 164 47 1,730 1999/00 597 440 383 185 190 48 1,933 2000/01 633 456 393 201 201 50 1,934 2001/02 626 460 403 185 200 50 1,924 2002/03 620 475 404 183 208 52 1,942 2003/04 627 476 418 196 212 52 1,981 2004/05 641 486 429 200 215 53 2,024 2005/06 660 499 444 192 216 50 2,061 2006/07 692 510 474 201 226 53 2,156 2007/08 682 524 499 205 237 55 2,202 2008/09(p) 696 533 510 208 241 56 2,244   Source: Milk processors and State Milk Authorities Australian milk consumption has been steadily shifting from regular to modified milk types, such as reduced and low fat milks, over a number of years. This trend reversed for a period during 2008, as consumers responded to rapidly increasing retail prices by switching to the relatively lower-prices regular full cream milks. The longer-term trend has returned during the most recent year. Drinking milk sales by  type (million litres) Regular Reduced Low  fat Flavored UHT Total 1989/90 1,257 322 111 40   1,730 1999/00 1,099 498 173 164 1,933 2000/01   1,094 415 95 165 165 1,934 2001/02 1,074 435 105 170 140 1,924 2002/03 1,055 440 120 174 153 1,942 2003/04 1,057 462 118 190 154 1,981 2004/05 1,063 492 116 199 154 2,024 2005/06 1,093 488 124 201 155 2,061 2006/07 1,107 530 125 213 181 2,156 2007/08 1,126 553 123 213 187 2,202 2008/09(p) 1,143 572 118 210 201 2,244   Source: Milk processors and State Milk Authorities http://www.dairyaustralia.com.au/Our-Dairy-Industry/Industry-Statistics/~/media/Documents/Our%20Dairy%20Industry/Latest%20Statistics/NationalMilkSalesAugust2010.ashx 2.3 Government participation http://www.abs.gov.au/Ausstats/[emailprotected]/90a12181d877a6a6ca2568b5007b861c/b006a83a9127b0f5ca256dea00053965!OpenDocument Nowadays, Australian dairy industry operate in a deregulated and open market which only government involve being in the food standards and food safety assurance systems and prices are affected by world situation. A look at the dairy industry of Australia prior to 1 July 2000 reveals an industry governed by two separate sectors, the regulated market/fresh milk sector and the non-regulated manufactured milk sector; six separate dairy industries, one in each state; and high levels of Australian Government assistance and complex state government regulatory intervention. Regulation came in two forms; state government support of the market/fresh milk sector and Australian Government support of the manufactured milk sector. In the 1980s and 1990s state governments had the responsibility of controlling price and milk quality, and for formulating policy for the market/fresh milk sector. Up until deregulation, dairy farmers selling their milk as market milk received a substantially higher farm gate price than the average price paid for manufactured milk, even though there was little distinction between the two products. Across Australia under this regulated market, a number of different schemes existed which allocated the large guaranteed price premium proportionally to all dairy farmers, encouraging farmers to produce more milk than would be produced under free-market conditions. State governments also engaged in establishing legislation that regulated interstate access to their market milk sectors. The manufactured milk sector on the other hand was characterized by open access, with products from this sector being traded freely within and between states. Although the manufactured milk sector was characterized by open access, it was not totally devoid of policies that distorted the market for dairy products. Up until July 2000, measures to support domestic prices, restrict imports, subsidize exports and restrict the production of substitutes were used. By the early- to mid-1990s it was clear a fall in the price of market milk, relative to manufactured milk, was required and price controls and supply quotas needed to be removed or substantially reduced. The Australian Government began phasing out market support in the dairy industry, in line with its commitments to wind down protection in the manufacturing industries and other areas of agriculture. The deregulation of fresh milk pricing from 1 July 2000 had a major affect on farm gate prices for fresh milk. In 2000, around 18% of Australias total milk production was consumed as fresh milk. Victorias proportion of fresh milk to total milk production was only 6% compared with much higher proportions (about 45%) in New South Wales, Queensland and Western Australia. Under regulation, all dairy farmers received a separate price for fresh and manufactured milk. After deregulation, most Victorian manufacturers offered dairy farmers a single, blended price for all milk, which reflected the emphasis of milk being used for manufacturing dairy products and the prices received from the exports of these dairy products in the rest of the world (Edwards 2001). The dairy industry today is fully deregulated, and every dairy farmers farm gate price for milk is now, due to natural forces of supply and demand, affected by world prices no matter where they live within Australia. Summary Conclusions about the Australia market In general, Australian milk production declined year on year and continue to fall in the future because of seasonal condition- drought and low water allocations in the Murray-Darling irrigation system, this thing will affect directly and make Australian milk price increase. Besides, the deregulation of milk pricing from 1 July 2000 had a major affect on milk price as well. It is not belong to government control and is affected by world prices. It is considered as one of the advantages if Vinamilk have the plan to enter this market. Marketing plan Vinamilk position itself as the prestige brand name with high quality products and service. To Dielac Sure, Vinamilk wants to target to the older customers by offering many benefits such as support immune system, balanced nutrition, rebuild muscles and strain, and maintain healthy weight From these benefits, Vinamilk is confident to compete with many strong milk brand names which were available in Australia for many years such as: Ensure of Abbott and Anlene of Fonterra. 3.1 Objectives Achieving a unit sales volume for the first year of 2,000 items. Total sales revenues of AUD $3,000,000 in the first year. Expected market share to be 5% in the first year. Aim for an average price of $1,500 per item. Expand consumer awareness of the Vinamilk brand name by 20%. 3.2 Product Dielac Sure is produced and developed by Center for Nutrition Research and Products Development of VINAMILK. And it also received The International Certificate in Food Safety and Hygiene HACCP. Moreover, this product has special nutrition with high protein and fat that: Supply energy and strengthen body in operating and growing. Recuperate patients health. Dielac Sure is available for feed patient through catheter (under the instruction of doctor or nutritionist) Ameliorate malnutrition. Suit for pregnancy and lactation women. Dielac Sure doesnt contain lactose and cholesterol; therefore it is the best choice for the elderly and lactose-intolerant persons. Dielac sure is packaged in a can weighed 400g and 1000g and labelled in English with full ingredients and careful directions. 3.3 Consumer buying behaviour 3.4 Communication media 3.5 Competitor analysis 3.6 Promotion mix Promotion includes four parts: public relation, advertising, personal selling and sales promotion. In terms of product life cycle, Dielac Sure is in the introduction stage in Australia market. Therefore, promotion requires heavy advertisings and public relations to build brand awareness and guide customers on products benefits. Vinamilk applies personal selling strategies to ensure distribution coverage and supply chain cooperation. Furthermore, Vinamilk should consider a sales promotion strategy, it is important for the company to encourage customers to have a trial on products; also trade sales promotion expedites distribution activities for the company. Advertising On television and radio The newspaper works and The Daily advertiser Billboards Public relation Sponsorship for charity events Direct telephone and send letters to collect customer database and invite them to join in a small party on Father Day and Mother Day. They are the days for families, which include a number of elders who are 40 and above. Personal selling Send business emails to some big retailers to introduce about our new products and increase the available distribution of products. Door to door selling activities will help promote the organisational prestige to customers. Sales promotion Buy 1 can Dielac Sure 1000g get 1free glass or cup. Loyalty program for instance, if customers buy enough 10 cans of Dielac Sure 1000g, they will receive one can 400g free. Encourage more consumers by holding an event one day examine free for older people. 3.7 Physical distribution 3.8 Channel of distribution Cooperating with the big supermarkets in Australia such as: Coles Woolworths Pharmacies 3.9 Price determination Can 400g: $10.90 Can 1000g: $ 21.50 Marketing implementation ACTIVITIES MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 PIC I. Market analysis BN 1. Marketing research QH 2. Set a budget TT 3. Training staff BT II. Product activities NT 1. Finalize in development CT 2. Production runs MK IV. Distribution activities QM 1. Shipping to warehouses HN 2. Shipping to retail store GC 3. 5% quantity discount BV V. Promotion activities GE 1. Newspaper advertising EL 2. TV and radio advertising MP 3. Billboard advertising NATo get the success in doing this marketing strategy, Vinamilk will implement the first year of this marketing plan as follows 4. In store POS display LO 5. Sponsorship BT Direct telephone EL Send business e-mail SA Door to door activities CO Buy 1 get 1 Dielac Sure protection sheet PM Loyalty program PM 10% discount full pack HD Financial statements SALES FORECAST IN THE FIRST YEAR SALES FORECAST JAN FEB MAR APR MAY JUNE JULY AUGUST SEP OCT NOV DEC UNIT SALES 100 150 300 280 250 500 600 400 350 380 500 550 UNIT PRICES (AUD) 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 SALES (AUD) 150,000 225,000 450,000 420,000 375,000 750,000 900,000 600,000 525,000 570,000 750,000 825,000 DIRECT UNIT COSTS 35% (AUD) 525 525 525 525 525 525 525 525 525 525 525 525 DIRECT COST OF SALES (AUD) 51,000 77,250 156,000 145,500 129,750 261,000 313,500 208,500 182,250 198,000 261,000 287,250 FINANCIAL BUDGET IN 1 YEAR MARKETING BUDGET 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER YEAR TOTAL ADVERTISING Newspaper 1,259 1,684 1,593 1,748 6,284 Television 10,574 11,928 12,456 13,945 48,903 Bus station 584 673 894 721 2,872 Point of

The Film Schindlers List versus Novel Schindlers Ark Essay -- Holoca

Schindler's List The film Schindler’s List has a tendency to simplify and sentimentalize the character Oskar Schindler compared to the novel Schindler’s Ark in which the film is based on. The film Schindler’s List lacks depth and understanding of the character Oskar Schindler, and tends to over dramatize events within the film in which Oskar Schindler is responsible for. The novel Schindler’s Ark begins its in-depth documentary story with the earlier life of Oskar Schindler. The novel describes his family life in the Austro-Hungarian Empire and his rebellious teenage years in the newly created state of Czechoslovakia. The novel informs the reader of Oskar Schindler’s relationship with his father and how his father abandoned Oskar’s mother, in which Oskar never forgave his father for leaving his mother alone. This information of how Oskar Schindler became to be how he is, is all significantly missed with Schindler’s List, Because it gives the viewer a whole outlook of Oskar Schindler and a better understanding of the ...

Sphere :: Sphere

Michael Crichton uses three common devices with ease in his novel, Sphere.   The devices being: rhetoric, semantics, and style.   Crichton uses these devices to incorporate a sense of unity in the writing.   It is not difficult to incorporate this unity into a novel when the devices are properly used.   When doing so, they flow together to create a more visual experience for the reader.   These devices of writing are what create the environment for an understandable, yet interesting storyline.   Rhetoric is the art of using language effectively and persuasively.   In doing so, the use of rhetoric fits in with how the writer of the story thinks and speaks.   Crichton is an intellectual, yet he does not write in a sense where the reader cannot understand.   He chooses to discuss many intellectual concepts, but in the process, Crichton makes them easy to understand by explaining them simply.   â€Å"The wasn’t geometric.   And it wasn’t amorphous or organic, either.   It was hard to say what it was.† (Crichton, 117)   In this excerpt, Crichton makes reference to a pattern.   He describes it enough to leave the feeling of not knowing what it is besides just a simple pattern.   Therefore, creating the feeling in which the characters feel.   Semantics refer to the study of language forms.   In Sphere, the language is not too different.   Every character in the novel is in fact an intellectual in one form or another.   They speak correct grammar, and communicate well with each other. The social environment, which is formed, makes for smooth transitions of communication.   The linguistics Crichton chose to use made the novel more appealing to the average reader.   Style can be defined as the way the author chooses to portray the characters and setting in his story.   Crichton picks a parallel in his novel.   The plot of Sphere deals with space exploration and alien existence.   Yet Crichton does not put the setting in outer space, but in the deep sea.   This parallelism is the basis for his entire novel.   Throughout the story, the unexpected occurs.   Even the main characters are unexpected.

The Boy Next Door and the Psycho Killer: Producing Society’s Extremes E

The Boy Next Door and the Psycho Killer: Producing Society’s Extremes Two boys walk down the corridor of a friendly, residential, public high school. As they approach, the crowd slowly parts as its bystanders just stare at the boys. The boys walk with a certain aire about them, as their trench coats swing from side to side and their gloomy faces meet the eyes of the rest of the students. They are pointed at and called names such as fag or freak-- for they are members of the infamous trench coat mafia. These two boys can also be described as the murderers in the Columbine High School shootings. Somewhere across the country in another friendly, residential, public high school, a good looking boy of the same age walks down a similar hallway, and has a similar effect on the crowd. Instead of being laughed at or called a fag, this captain of the football team, Corey Johnson, gets a few " good job at the game yesterday" or hellos from people that have only heard of him and wished to actually know him personally, for he is notorious for being "cool". Rather t han being called a fag as walks down the hallway no one even suspects or even contemplates the fact that he is a homosexual. These individuals are alike in various aspects; age, sex, surroundings, and others, but yet have managed to be labeled and categorized so differently and so harshly. So what are the social conditions that have allowed such opposing figures to take shape in our culture? What is it that forces youth to be successful at being normal or unsuccessful and weird? The answer is the confining and forceful methods that our society has used to produce its norms. These two particular cases are just representations of many types of kids who are forced into two very dist... ...nes, ads, schools—the devastating effect is one that is constantly making deviants the outcast. These outcasts take on labels that usually have a negative connotation of a freak. Should these deviant groups stride to fit this "normal" expectation and assimilate into a culture that has rejected them or rather try to gain strength to add to their uniqueness? Each individual has a role on how he is perceived. This "role" is not control but rather a path that can be taken to control their position according to the norm. It is debatable if Corey Johnson’s face to the nation as an icon was an action to make the gay race seem more normal, or to show that there are exceptions to the rule within the gay name. No matter the standpoint or path a group in society chooses take, there will always be one outstanding central ground: With your norm, you’ve always got your deviant.

Midterm Exam Essay

Utopian Stories After reading the short stories thought this semester, I have found that many of the Utopian stories are thematically the same. A Utopian story is a short story or novel in which someone pays the cost for perfection in society. There are three short stories that are most thematically alike those are: The Lottery by Shirley Jackson in 1948; The Ones Who Walk Away from Omelas by Ursula K. Le Guin in 1975; and Harrison Bergeron by Kurt Vonnegut Jr. in 1961. I have chosen these three stories because someone pays the cost in each of these stories and the results in each of them are the same. The elements of plot, characterizations, settings and symbols of each of these stories are alike. The story The Lottery by Shirley Jackson is about village who stones a villager, old or young, once a year, for good crops and harvest. This person is chosen by a draw from a box. As in the lottery, the short story entitled The Ones Who Walk Away from Omelas by Ursula K Le Guin is about a community that isolates and eglects a child for a â€Å"perfect† community and in Harrison Bergeron by Kurt Vonnegut Jr. he community is restrained by handicap’s so that everyone can be equally perfect. All of these stories plots have the one person that is tortured or killed for everyone else’s happiness. Someone has to die or be neglected for perfection, they become sacrifices and not willingly. They are chosen unfairly or are held back of their gi fts. The characterizations in each of these stories are simply innocent. None of the main characters had a choice and if they rebelled they were still put to death. In The Lottery Mrs. Hutchinson seems to be a normal mother and a great wife. She was doing as women in that time should have done, and she was late because she was doing the dishes. She was innocent. In The Ones Who Walk Away from Omelas a young boy is neglected and frowned upon as a sacrifice. It is not said that this boy had done anything to deserve this, or that he was chosen because of his behavior. He was innocent and very young, most likely pure. In Harrison Bergeron both the mother and father were a normal family however the father had to wear a handicap to make im less intelligent and Harrison was a normal boy that was smart and talented however he disagreed and paid a cost. I believe that all the characters were treated unfairly. They all seemed to be nice and normal. The settings and Symbols of each of the stories are in a small village or community. A smaller community is easier to control and persuade. I think that the symbols are similar they are all restraints in a way or isolation. Stones were used in the lottery and when thinking of a stone I think of something cold and hard and very uncomfortable. In the Ones Who Walk Away from Omelas they used a basement to keep the boy in. When thinking of a basement I think of a dark cold place also very hard and uncomfortable. In Harrison Bergeron they used handicap’s that were probably uncomfortable and the loud sounds in their all very uncomfortable. In conclusion I believe that these three stories were all thematically alike. The Lottery, The Ones Who Walk away from Omelas, and Harrison Bergeron were all great stories and I would recommend them to anyone who would like to read a utopian story.

King of the Bingo Game: An analysis

exp wholenessnt of the bingo patch by Ralph Ellison is ab away a man, in frightening ask of silver, bearded darnel at a bingo gimpy. much importantly, the bilgewater revolves around a desperate man seeking sanity and dissolver in a humanity he cannot control. This desperate and futile search for answers is what at last leads him to his demise.The backdrop of the story is during World state of war II. This time was particularly chaotic as the war is pulling on the sparing resources of everyone. It is to a greater extent chaotic for the bingo mightiness as his married charr is sick and he needs money for her c be. He cannot flex in the factories, as he has no birth certificate. The last find oneself he has is a beano game creation held in a movie playing area. This is the jell where his life depart end. This is the menage where the contradictions of liberty and thrall, wealth and p everywherety, Sanity and madness will all meet.A spacious factor of this story in the race of the main character. He is a black man spiritedness from the south. This is the 1940s therefrom slavery has been abolished for m whatever time. Yet, The beano King is still a slave to something else. He has an inability to occupy money, yet is in desperate need of it. He cannot work in the factories hence he is exercisingless to society. there is a promise of money from a game hence he blots all his apprehends into it. The slavery in this story is slavery to capitalism. there is this illusion that one can thread it rich on ones stimulate merits. Yet, as Bingo King himself says in filename extension to the Wheel, This is matinee idol.This is the contradiction to the standard desire of equal rights and freedom that America is unremarkably personified. The idea that all men are created equal and are free to act on life, liberty, and the pursuit of happiness. This is all dashed asunder by the rove around, which flippantly controls the ebb and play of l ife and dowery.The Bingo King, upon concreteizing this, realizes that his yet hope for sanity and fortune is through this wheel, which he now believes controls all things. An idea desire freedom or equality seems lopsided in the face of this machine, which deals out fortune or loss on a predilection. Upon eyesight this, the Bingo King realizes that only through the constant spinning of the wheel will his life have any meaning. This is the failure of sanity, which leads him to his death.In a way, the journey that the Bingo king under frivol aways is parallel to that of the Faustus in Christopher Marlowes classic play. Faustus is a impressive and rarefied man of science. One notable attribute about Faust is that he has a mystifying thirst for knowledge and understanding. This is a noble and proud endeavor, not one that would be considered wrong or sick by any standards. The problem comes with the methods that he uses to assume that knowledge. In his thirst, he signs his s oul everywhere to the demon Mephistopheles so that he whitethorn be granted violences not meant for lethal man. Over the course of the story, Faustus takes a journey that leads him into arrogance and madness. The story comes to an end with a vision of Faustus creation dragged kicking and let out into hellfire.There is a definite Faustian cornerstone that prevails throughout King of the Bingo back up. identical Faust, the Bingo King starts on this journey for a noble endeavor. He wishes for the means to take care of his wife Laura. His motives are pure and honorable, and he seeks no more than the money needed to take care of his sick wife. As he r separatelyes the bingo wheel, he sees the power that it holds over his own life. He sees that life is obviously a matter of fate, controlled by chance and whim of luck. The Bingo King sees this whim of luck as God. So by his reasoning, if he controls the wheel, he becomes God. It is then that he becomes mad with a sense of nonsen sical power.We see this from his thoughts he has misgivinging the crowd in the theater. As they heckle and jeer him from his con motilityation to leave the stage, the Bingo King becomes more and more inwardly hostile towards themThey had been acting the bingo game day in and night out for years, trying to pull round rent money or ground beef change. But not one of those advised guys had discovered this wonderful thing.Now he faced the raging crowd with rebelliousness He was running the show, by God They had to react to him, for he was their luck. This is me, he thought. let the bastards yell.Ralph Ellison, King of the Bingo GameHe looks at the crowd and he sees them as fools. He does this be former he thinks that he has found the answer. This is far from the truth, as he has just now gone mad. Like Faust, he believes that he is in obstinance of all the answers. This is far from the truth. He sees the enamor of the Bingo wheel as the power over the universe. Others see it as full an opportunity for fun and a subaltern money.These are the two separate earthly c at a timerns that the wheel inhabits. There is the world of reality, where the wheel is fair a game. Then there is the world that the Bingo King sees from his point of view. The world where he can become a god from winning this game and compulsory this wheel. This is a world he came to out of desperation and madness, struggling to get money and a job and not being able to find a place within the world of the story.This brings up the written report of Alienation. The Bingo King is upkeep in a world that has no place for him. He has no birth certificate. Hence, he does not exist. And seeing the fact that he does not exist, the world has no use for him anywhere. He cannot gain work in a factory for this reason or gain work anywhere else. To the world, he is obsolete. For that reason, other flock tend to abbreviate him.Examples of this are the people in the theater who do not even have it away that he exists until the Bingo Game. One woman is eating peanuts right in front of him. He recalls his time in his hometown where he could simply ask someone for a few peanuts and they would gladly give it to him. He realizes that the situation is different here. This is the big city. No one cares if he exists or not. This is the big city. If he asks the woman for peanuts in this theater, shell thin him, or tell him to get his own bag.This Alienation is not due to the simulation of his skin. It is not because his descendents were of an inferior race or because of any preconceived stereotypes about his people. This frenzy comes simply from the world he is living in now. Everyone is separate from each other. Everyone in the theater is separate. No one knows each other or has any real concern for each other. Their only concern is themselves and their own lives. All that is needed is to overindulge their own hungers or wants or needs. There is never a concern for their first m ate man or giving to others simply out of the joy of giving. All is meant for ones self.The joke of the Jackpot, however, is how small the pussycat very is. The Jackpot of 36.90, even for the forties, is a small amount. The Bingo king really has no hope of saving his wife through this game, nor does he have any hope of getting out of the beggary that he is currently suffering. Yet the game is giving him this false hope that it is possible. This is once again going to the authorship of desperation that is cast over him through his alienation. Bingo King has become so desperate, that he thinks he sees fortune where there is none.This is the overarching theme of the story. That society alienates itself from others an as a result, the people of that society sees little hope. In seeing little hope, they give their lives for a cause that may not seem altogether valiant. Sadly, in the end, this is the fate of the Bingo King.BibliographyMarlowe, Christopher. The sad History of Doctor Faustus. Oxford, EnglandOxford University Press, 1998.Ellison, Ralph. King of the Bingo Game. The Norton Anthology of Short Fiction.By Richard Bausch. New York Norton, W. W. & Company, Inc., 2005.